Capitol Hill visits, district events and PACs are still essential tools even in a time of big-money independent expenditures Boots on the ground, traditional PACs and building trust with individual lawmakers on both sides of the aisle are still critical in an age of hundred-million dollar political advertising and public relations campaigns. Those were among the lessons shared by top association leaders at the CEO Update Live: Influence and Advocacy Forum Feb. 11 at U.S. Chamber of Commerce headquarters in Washington, D.C. Panelists were Steve Caldeira, CEO of $14 million-revenue International Franchise Association, Jo Ann Emerson, CEO of $194 million-revenue National… Read More